logo

A symbol stands for something. It is the essence of an idea. A logo gives an identity to a subject and can become shorthand to communicate the product itself.

Logos should work in both color and black and white. Logos are the most versatile when they are created as raster generated images that can easily size up and down for many different reproduction methods.

Ideally, logos should be timeless but the image should adapt to the current day and often existing logos need adjustments to bring them up to date. New logos should be a marriage of creative design and utilitarian function.

Creative design in logos should distill the fundamentals of the product, company or service into a distinct, well designed mark that is memorable.

Images that Work.

On Time.

Within Budget.